How to Choose a Website Designer

There are many factors to go into picking a website designer to work with, but it often starts with chemistry. On your initial call, you should feel yourself getting excited about the potential of your new site. The design agency should ask questions, but then listen, and understand your needs.

Remember that bigger doesn’t always mean better. A small, versatile freelance web designer or virtual agency can often dedicate more focus than a large agency juggling many clients. Also working on a more individual basis can ensure better continuity when compared with a larger agency where turnover is frequent.

You may also consider asking about their core values. Core values are a great way to understand what matters most to a company, and when those values align with your own, you have a great match. For example, at MechaDigital we believe in:

• Providing Outstanding value
• Being trustworthy and reliable
• Getting shit done

Do these values hold meaning for you? Then we should talk!

Web Page Design – Form meets Function

Beyond a pretty site, great web page design means a great user experience, which is critical to converting visitors into leads.

Visitors want to be able to quickly understand what services you provide and any other relevant buying information. Clear and concise messaging, an attractive and easy-to-read layout, and intuitive navigation all ensure that visitors can quickly find what they’re looking for rather than moving on to your competitors.

Color choices should extend naturally from your brand’s colors, and work to direct users attention to key elements on the page. These key elements should convey necessary information or intuitively indicate a key interaction.

Also critical is the use typography to create a harmonious flow between content and design while providing vital information at a glance rather than challenging visitors to focus in and carefully read dense copy.

Finally imagery, icons, and design elements should be used in manner that doesn’t distract from the overall design, but adds to the understanding you want visitors to get from your site. These elements should feel consistent and cohesive with one another, and with your brand as a whole.